Eight Tips for Growing a LinkedIn Network
Many people send LinkedIn requests to people they do not know. This
creates a network of weak ties with few personal connections. It can be
challenging to leverage that type of network, especially when looking for
business connections that can lead to positive outcomes. The following tips
can help you build a network of strong ties on LinkedIn, which helps
generate business.
1. Follow an in-person meeting with a LinkedIn connection request.
2. Follow up on phone calls with a LinkedIn connection request. It is
great to tell the person during the call that a LinkedIn request is coming
when you hang up.
3. If you had an especially productive conversation on Twitter or
Google+, send that person a LinkedIn request.
4. Do not use the generic request. Add some detail about the meeting or
conversation, or your reason for connecting. Context is always better.
5. Import contacts from your e-mail to find both personal and business
connections.
6. Review LinkedIn suggested connections and other network
connections to find new connections.
7. Connect with all work colleagues, as it shows a strong impression of
your connected company to prospects. There are company
administrative functions that require a connection to other employees
before a person can be added to certain fields. We’ll get to those soon.
8. Reach out to others in your industry or target industries who are in the
same LinkedIn Groups as you, but make sure you add context to the
request.
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