WHAT IS ON-PAGE OPTIMIZATION?

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result page (SERPs). From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and website strategy. The best part of on-page optimization is that it’s fully in your control. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term. This is especially true for local and mobile search results. Many Internet marketers debate the importance of on-page optimization when it comes to Google. I believe the effects of on-page optimization are paramount given the latest changes to the Google algorithm which are looking for natural language and targeted content. Any serious Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine optimization campaign. What I’m referring to when I speak about specific on-page optimization factors is the proper use of meta tags , website URLs , formatting, internal linking and friendly URLs , keyword development , and on-page placement. Let’s review each item in detail after you learn about the importance of keyword research. I’ll show you step-by-step what you need to know to ensure that your web pages are 100 percent optimized for Google. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords.