Defined in its most simple form, on-page optimization is what you do on
your website to help or hurt your search engine result page (SERPs). From
my perspective, on-page optimization also refers to critical planning steps
like understanding your niche, keyword research, and website strategy.
The best part of on-page optimization is that it’s fully in your control. If
done correctly it can improve how search engines see your website, weigh
your relevant content (keywords), and place your website within search
results for a given term. This is especially true for local and mobile search
results.
Many Internet marketers debate the importance of on-page optimization
when it comes to Google. I believe the effects of on-page optimization are
paramount given the latest changes to the Google algorithm which are
looking for natural language and targeted content. Any serious Google
optimization effort cannot be effective unless on-page optimization is
thoroughly addressed at the start of any search engine optimization
campaign.
What I’m referring to when I speak about specific on-page optimization
factors is the proper use of meta tags , website URLs , formatting, internal
linking and friendly URLs , keyword development , and on-page placement.
Let’s review each item in detail after you learn about the importance of
keyword research. I’ll show you step-by-step what you need to know to
ensure that your web pages are 100 percent optimized for Google.
Warning: Once you update your site with the proper on-page optimization
tactics, you might very quickly find yourself starting to improve ranking for
a variety of keywords.
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