Why is social media useful for marketing?

Why is social media useful for marketing?

Why is social media useful for marketing? As you know, social media holds a lot of potential and will help in increasing your customer base. You will see how easy it is for you to reach out to different customers that are based all over the world. Let us now look at some of its real uses to companies. Reach The first and most important use is the reach that this platform provides to its users. You will see that it is possible for you to reach out to more people just by making your presence felt on these sites. When you add one person, you will automatically end up adding another 10. This is not possible when you advertise in the traditional way. You will hardly be able to reach a few hundred there whereas here, you can easily reach millions just by clicking a few buttons and uploading pictures of your products and services. Recognition Your brand recognition will grow in leaps and bounds. Imagine having a small shop in a remote island and trying to reach out to the world. It will seem like a herculean task. But now, you can easily reach out and have our brand successfully recognized by million just by setting up an account on a social media platform. It is like getting to set up free billboards on every street in the world. Your brand is sure to be recognized by millions around the world and you will see that it is possible for you to become a global image by establishing your presence on social media. Costs The costs of marketing can be considerably reduced when you take up online marketing. When you market in the traditional way, you end up spending a lot of money. Right from paying the advertising company to paying for the different promotional campaigns, there are many costs that will keep accumulating. You have to set up a big fund for it and only then will you be able to afford the traditional method of marketing. However, with social media, all of that can be reduced to a bare minimum. You will see that it is possible for you to promote your products and services with a very small to no budget at all! Imagine the kind of money you can save on just by adopting social media for your marketing needs. Interaction Through social media platforms, you can interact with many people including your customers and potential business partners. You can bring everyone under the same roof and allow them to interact with each other. You will see that it is easy for you to answer any queries that these people have towards your company, products or services and make it an interactive session. This type of a setting will go a long way in helping you establish a good connection with your customer base. Conversion Through social media, you can easily convert people into your customers. Now say for example 500 visit your page on a daily basis. Out of those, maybe 200 are your existing customers and the rest are new people. If even half of them, meaning 150 people convert into customers then you will now have 200+150 customers for your products. That is a great number for you to work with, especially when you are just starting out. That number will only grow over time and before you know it, you will have a big audience base following you. Loyalty You can establish customer loyalty by being online. You can be in touch with the best customers and get them to be your repeat customers. Social media helps in establishing a strong customer base and also strengthen your hold over them. Remember that your current customers are extremely valuable as they are who will bring new customers and also give you consistent business. So it is extremely important for you to hold on to your loyal customers and get them to help increase your business. SEO You can make use of SEO when you set up an online account. SEO stands for search engine optimization, which will help you get noticed. You can use it to your advantage and turn up as the first search result online. That will ensure that your page gets visited more often, which will mean more customers for your business. These form just some of the benefits of using social media for marketing but are not limited to just these. As and when you start using social media you will be acquainted with the other benefits. Following are the likely benefits and the reasons why you should start making use of social media marketing right now. Helps in improving your brand authority: You shouldn't forget the basic of marketing just because you are making use of social media. You will have to keep interacting with your customers on a regular basis and when you do this it shows good faith towards not just your existing customers but your potential customers as well. With the advent of technology people these days like to brag or even criticize about a particular service or product on various social media platforms. And when they do happen to post about a particular brand online, they are in fact introducing this brand to several others in an indirect manner and this expands your audience base. As the number of people who are talking about your brand starts to increase then the publicity of your brand will increase too and it will be perceived as being more valuable. You can always tie up with individuals who are quite popular on social networking sites for the promotion of your product. This will help in increasing the publicity of your product manifold. The inbound traffic increases: Your inbound traffic is generally restricted only to your existing customers and all those users who would have searched for the keywords that currently work for your product or brand. But social media can really help you turn things around. Every profile that you manage to add on social media will help you create a pub that will directly lead to your website and you every piece of content that you have managed to acquire I'd an opportunity for attracting new customers. When the quality of the content that you make use of or publish on social media strata improving then it will also help in increasing the chance of generating conversions will also improve. Reduction in the marketing costs: According to an online report published by Hub post, approximately 84% of all the marketers had to put in just around six hours every week and they had managed to generate a noticeable increase in their web traffic. Six hours is comparatively a very small price to pay for the more than proportional increase in your brand recognition. A little bit of effort can help you reap the benefits of social media marketing. Even if you are able to spend maybe an hour every day for developing your content as well as designing the strategy for marketing, you will be able to see results in no time. The option of paid advertising can always be opted for, but whether or not you want to make use of it solely depends upon your goals. You needn't worry about started out small, it needn't be on a large scale and you needn't exceed your predefined budget. Once you have acquired an understanding of how social media marketing works, you can slowly start increasing your budget according to your needs and you will definitely be able to improve your conversion rate. Better search engine rankings as well: SEO can be thought if as one of the best and simplest manner in which you will be able to capture traffic that is relevant to your content and then direct such traffic towards your website. The requirements of this mode keep on changing constantly. It is not just about regularly updated the content on your blog, the optimization of the titles used and the distribution of such links that all lead back to your website. Most of the search engines tend to make use of social media presence for calculating their rankings and most of the established brands also tend to make use of social media in one form of the other. Just being active on social media is sufficient to send a signal of credibility to the search engines regarding your brand. To put it in a nutshell, if you really want your brand rankings to go up then you will need to have a really strong presence on various social networking platforms. Better customer experience: Social marketing is a channel of communication that really isn’t much different from the traditional channels of communication such as phone calls or even emails. Every interaction that you might have with a customer on social media should be considered as an opportunity for you to promote your brand and you can do this by projecting a good customer service experience and it also facilitates in helping you to enrich the existing customer relationship. If at all a situation arises wherein a customer has taken to Twitter to express their grievance about any particular product then you should be able to take an immediate action and rectify the problem as well as apologize to them in the same public forum. But not all of your experiences are going to be negative. If any customer expresses their satisfaction and happiness with your product then you can express your gratitude to them and you can also provide them with a list of additional products that you would recommend. You should make use of social media for improving personal communication with your customers thereby providing them a personalized experience. Improvement in customer insights: Social media can prove to be really helpful because it also provides you with an opportunity to understand how the customers behave and this can be done through something that is referred to as social listening. You can do this by opting to monitor the comments that your customers might post; this would give you an insight into their personality and what they think of your business. Another thing you can do is opting to segment the syndicated content and this will let you understand the content that has been able to generate the most interest and according to this you will be able to post further related content. Not just this but you can also measure your rate of conversion depending upon the different promotions that you managed to post on different social networking platforms. Being able to determine the most used social media by your customers will let you understand the media channel that you should actually make use of. You can really make a move to improve your revenue if you know what exactly your customer wants. The above-mentioned are the benefits that you can derive by making use of social media marketing. Bet if you really aren’t fully convinced even now about making use of it; then here are some other things that you should really consider before writing it off. Your competitors are already involved: You need to understand that your competitors might already be engaged on various social networking platforms and they are making the most of social media. So, you really wouldn’t want to miss out on any social media traffic. You should also realize that since your competitors are already involved in social media, your potential conversions are being poached by them. You should also get going and not remain like an idle bystander anymore while your competitors are enjoying all the benefits of social media marketing. Levelling your playing field must be reason enough for you to give social media marketing a whirl. The sooner the better: The foundation on which social media marketing is based is relationship building and you can always do this by trying to expand your followers. This will help you attract more and more customers. The sooner you start the greater will be the number of audience whom you can attract. Needn’t worry about potential losses: If you really think about it, then you will realize that there really won’t be any losses that you will be incurring. The amount of time and money that you will be spending will be an insignificant fragment when compared to the potential profits that you can make. You don’t necessarily have much to lose by making use of this but you do have a lot to gain. All you need to do is put in a few hours of work and spend a couple of hundred of dollars for getting started. This is all the investment that you need to make and you will definitely be able to reap way more than you will have to invest. You really shouldn’t be waiting any longer and should get started as soon as you can. The more you wait the higher are your chances of losing out on potential business. Social media marketing can really come in handy and help you attract a lot of customers and it can also help in improving your conversion rate. So, all you need to do is get started. Take the first step and jump onto the bandwagon, because whatever the cynics might say, social media marketing is here to stay