Why is social media useful for marketing?

Why is social media useful for marketing? 

1)     Reach - The first and most important use is the reach that this platform provides to its users

2)     Recognition- Your brand recognition will grow in leaps and bounds. Imagine having a small shop in a remote island and trying to reach out to the world

3)     Costs - The costs of marketing can be considerably reduced when you take up online marketing.

4)     Interaction - Through social media platforms, you can interact with many people including your customers and potential business partners.

5)     Conversion- Through social media, you can easily convert people into your customers.

6)     Loyalty- You can establish customer loyalty by being online. You can be in touch with the best customers and get them to be your repeat customers.

7)     SEO-You can make use of SEO when you set up an online account. SEO stands for search engine optimization, which will help you get noticed

8)     Helps in improving your brand authority:- You shouldn't forget the basic of marketing just because you are making use of social media

9)     The inbound traffic increases: Your inbound traffic is generally restricted only to your existing customers and all those users who would have searched for the keywords that currently work for your product or brand.

10)  Reduction in the marketing costs: According to an online report published by Hubpost, approximately 84% of all the marketers had to put in just around six hours every week and they had managed to generate a noticeable increase in their web traffic

11)  Better search engine rankings as well: SEO can be thought if as one of the best and simplest manner in which you will be able to capture traffic that is relevant to your content and then direct such traffic towards your website

12)  Better customer experience: Social marketing is a channel of communication that really isn’t much different from the traditional channels of communication such as phone calls or even emails.

13)  Improvement in customer insights: Social media can prove to be really helpful because it also provides you with an opportunity to understand how the customers behave and this can be done through something that is referred to as social listening

14)  Your competitors are already involved: You need to understand that your competitors might already be engaged on various social networking platforms and they are making the most of social media. So, you really wouldn’t want to miss out on any social media traffic.

15)  The sooner the better: The foundation on which social media marketing is based is relationship building and you can always do this by trying to expand your followers.

16)  Needn’t worry about potential losses: If you really think about it, then you will realize that there really won’t be any losses that you will be incurring.